At BrainStorm our Learning Experience team is constantly updating content and/or developing new experiences to support our customers in driving adoption and changing behaviors that deliver value to the business. To offer our customers an up-top-date but targeted and manageable library of experiences, we are strategic, rather than exhaustive, in our approach. 

We don’t update or create content for every single product release or product update. Instead, we target content that will have the greatest impact on your organization’s objectives. This approach allows us to react quickly and provide more overall value. We assess this potential impact using three criteria: timing, use, and value.


Timing relates to the availability of features for the average user, as well as our team’s capability to support. We first must establish whether the feature/application is available for most end users - factors include timing of general availability from the software provider, deployment timelines of customers, etc. Then we consider whether it is feasible for us to create content for the feature/tool in question - factors include early access programs (and their stability), sandbox environments, etc.

(Potential) Use

Once we have determined timing, we analyze the potential use of a feature/tool. We consider how many of our customers use or anticipate using a specific tool, including whether licensing for the tool has already been purchased and, if so, how many end users have access to the feature/application. The more organizations and/or end users that use or have access to a feature, the more opportunity there is for our content to be impactful.


Regardless of whether the use for a feature is high or low, the value of adopting that feature/tool in an organization is still an important criterion we evaluate in deciding what content we create. Even if a feature/tool doesn’t have significant potential use, we may still consider creating content for it if its adoption provides a considerable amount of value in helping reach a specific organizational objective.

So, what does all of this mean for you and your organization? 

Our overall goal is to provide you with the most value that we can. If we are lacking content you’d like to see, tell us in the Feedback Portal! To help us evaluate your request, please provide details about the number of end users this content would impact in your organization (use), share with us the value this content would provide to your organization (value), and/or any additional information you think would be helpful for us to know.

Want to see more on what we've done or are currently doing? Check out the following: